• Amazon Prime Day has begun, and there are tons of savings on fitness gear.
  • Oura is discounting its Oura Ring 4, both titanium and ceramic styles, by up to 51%.
  • In the past, Oura Ring sales have run out of inventory, and there is no indication of how long this one will last.

The Oura Ring has been a go-to daily fitness tracker for years, and this is the best deal it has ever seen. If you haven’t heard about the smart ring yet, it doesn’t just look good — it funnels 24/7 health tracking to an app that serves up daily scores on activity, readiness, and sleep. With its sleek style, innovative tech, and ever-increasing popularity, the Oura Ring is typically a serious investment, costing up to $500.

SHOP THE OURA RING 4 PRIME DAY SALE

Oura Ring Prime Day Sale

This Amazon Prime Day, running for 48 hours, Oura is offering its lowest price ever on the titanium and ceramic versions of the Oura Ring 4. This is due in part to the recent release of the Oura Ring 5, which likely won’t see discounts until later this year. If you’re looking for cutting-edge smart ring tech at a discount, this is your best opportunity.

For new Oura Ring buyers, snagging the Ring 4 at this price is a smart move — you get the same core technology at a significant discount, with the option to upgrade to the Oura Ring 5 once those prices come down. The Oura Ring 4 in Stealth remains a compelling choice, and there’s little reason to rush toward the newer model.

Past Oura Ring sales have sold out of inventory quickly, so there’s no guarantee how long this deal will last. If you’ve been on the fence, this Prime Day window is the time to act.