A great watch can completely change the way you look. Throw one on with a plain white tee, a button-down, or even your gym clothes, and suddenly you look like the guy who has everything figured out. The problem is good watches aren’t always cheap.

While Amazon Prime Day isn’t quite the doorbuster event it once was, it’s still one of the best times of the year to buy a watch — and since this is the only Prime Day sale of the summer, it’s also your best chance to score one at a serious discount. Discounts are running up to 50% off through Friday. Whether you’re in the market for a fitness-focused smartwatch, a tough-as-nails adventure diver, or an affordable style to pair with your office looks, you’re in luck.

Prime Day Watch Deals

Fossil Neutra Quartz — Best for Everyday

Fossil Neutra Quartz

Now 47% Off — $96 at Amazon

The Fossil Neutra Quartz is a clean, minimal everyday watch that works across a wide range of outfits and occasions.

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Citizen Promaster Dive — Best Dive Watch

Prime Day Deal — $290 at Amazon

The Citizen Promaster Dive is a rugged, capable diver built for both underwater performance and everyday wear.

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Browse all Prime Day watch deals on Amazon to find the right style at the right price before the sale ends Friday.