When I first came across Laifen a couple of years ago, my immediate thought was that the brand appeared to be Apple if it pivoted towards grooming devices. This is, of course, the response they’re after, as Laifen products are essentially packaged in Apple cosplay, with that classic all-white, slick boxed presentation that reflects a streamlined, innovative design.

But Laifen also lives up to this moniker with how its line-up of electric razors, electric toothbrushes, and other grooming essentials performs. The brand’s offerings are compact, convenient, and oh-so user-friendly. The best part? You can score 40 percent off some of Laifen’s best products for Amazon Prime Day this week.

Take the Laifen SE 2 Hair Dryer, the 2026 Men’s Health Grooming Award winner for best hair dryer. With a lightweight design, whisper-quiet operation, and a 108,000 RPM motor, it dries even the thickest hair fast—without turning your blowout into an arm workout or drowning out your podcast. Right now, you can grab it for 40 percent off—a $60 markdown in total.

Then there’s the Laifen P3 Pro 3-Blade Electric Shaver, which is also 40 percent off. Similar to the Laifen T1 Pro Electric Razor, this device offers a smooth, effective shave but does so in a much more travel-friendly design. It packs 12,000 cuts per minute in a cordless handheld size that closely resembles the Arc5 Palm-Sized Electric Razor—but at roughly a third of the price.

Those are just the start of Laifen’s huge 40 percent off Amazon Prime Day event. The sale runs through Friday, but with discounts this steep, it’s worth acting sooner rather than later.